In Branded Beauty, Mark Tungate follows the key companies and personalities that brought make-up to the masses, forever changing the way. Branded Beauty delves into the history and evolution of the beauty In this book, Mark Tungate explores how the beauty industry- soaps, hair. In Branded Beauty, Mark Tungate delves into the history and evolution of the Branded Beauty looks at the history of the beauty industry and considers its.

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Jan 04, Anna Wilczek rated it really liked it. Beauty is a multi-billion dollar global industry embracing make-up, skincare, hair care, fragrances and cosmetic surgery. Nov 19, Courtney Long rated it liked it Shelves: Want to Read saving…. Learn more about Amazon Giveaway. East Dane Designer Men’s Fashion.

Branded Beauty: How Marketing Changed the Way We Look by Mark Tungate

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Review copy was provided free of any obligation by Kogan Page. With the advent of movies, makeup became something that was necessary for women to look their best, not something only fallen women wore. Moreover, he gives a well-rounded history of cosmetic use that explains how women and men have viewed cosmetics as an indicator of status and wealth, and a weapon against aging, for several thousand years.


Jun 07, Mahak Gupta rated it really liked it. Parts I founds most interesting are the ones talking about “future” technology, and how certain formulas are already developed, but brands are waiting for good timing to release them.

Branded Beauty

Who knew Revlon had such a great history behind it? Buy now from Kogan Page Amazon. I bet this book tackles those sorts of questions. Mar 09, Stanley rated it liked it. Amazon Restaurants Food delivery from local restaurants. In this book, Mark Tungate explores how the beauty industry- soaps, hair products, perfume, makeup and skin concoctions- has pushed its way into a multibillion dollar business. It just felt rushed or disjointed and strange.

Start reading ,ark Beauty: Beautu book was really eye opening about how manipulated we can be and factually are without having a clue.

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“Branded Beauty: How Marketing Changed The Way We Look” by Mark Tungate Reviewed – Pursuitist

Please try again later. It’s mostly a factual book with a few subjective opinions by the author.

They pioneered such marketing strategies as the gift with purchase, in-store sampling, and the idea tungatee customers were not just buying a product, but paying for an experience which of course justified the hefty price tag.

It was like playing. Carol Wong January 19, at 3: To see what your friends thought of this book, please sign up.

Oct 20, Rachel rated it it was amazing. No monetary or any other form of compensation was received. I love histories, almost historoes of anything. Cosmetics just make people feel good; if you’re lucky, the feeling lasts. Amazon Rapids Fun stories for kids on the go. Mark Tungate is a British writer based in Paris, France.


Tungate, who has written several books on media and on luxury brands, takes a dispassionate view of all the glamour and hype. Through and through the story has been one about empire-building through brilliant marketing, branding and salesmanship that preys upon human psyche and insecurities rather than about genuine effectiveness of products. What felt really lacking here, though, was a connected narrative.

Tungate covers a vast array of topics including: Buy the selected items together This item: Amazon Renewed Refurbished products with a warranty. Like all beauty books, the author starts with a brief history of beauty trends, starting with the ancient Egyptians. See and discover other items: Over the years, it has used flattery, seduction, science and shame to persuade consumers that they’ll have to invest if they want to look their best. Like all beauty books, the author starts with a brief history of beauty trends, starting with the ancient Egyptians.